Wacker Pension Fund: Corporate design and overall presence
The Wacker pension fund is a strong tool for retaining and attracting employees To increase its visibility within the Group and externally, the pension fund was given its own communications identity. From the logo and website to regular publications and the annual report.
The claim "Anticipation requires benefits" is supported by images illustrating typical dreams of retirement. The aim is also to interest young people in "pension funds".
Logo: The pension fund's "steering wheel" symbol represents foresight and reliability. The dots convey that strength comes from many individual members -illustrating that strength comes from unity.
The annual report is also changing from a mandatory publication to an image vehicle.
The website positions the pension fund, but also fulfills practical tasks: informing members of current developments