Content
How much explanatory product fits into 280 characters? Do pictures really say more than 1000 technical terms? Even in an international context? Is the web just a global know-how diffuser? Do I need to be on TikTok as a B2B company? The answer is a definite maybe. A company selling capital goods operates with other parameters than a provider of raw materials or specialized technical solutions.
Strategy
B2B purchasing decisions usually involve different disciplines. These could be R&D, users, buyers, marketing or the executive board. They all have their own perspective and different prior knowledge. Accordingly, the argumentation and intelligence must be multi-layered. The consideration of buyer personas and typical decision-making processes makes it possible to present a suitable information architecture and to develop a content strategy that picks up different target groups at the right touch points.
Our experience: Workshops, creating information architecture and content strategy, implementation for online, print and live events.
How deep do you want to go? The "City of the Future" campaign guides readers with different interests from the general overview to the product page.
Creation
Arousing curiosity, sparking interest, explaining, informing, convincing, inspiring: Content is where the magic happens.
That's why we love content. That's why we love content. Whether it's technical, chemical, or medical, we're passionate about getting to know the subject and putting even complicated information into communicative form.
Our experience: Content creation for all media. As texts, images, social media posts, infographics, animations, augmented reality, videos or hands-on.
Low-Interest-Product? This is also a question of staging.
Global is local: WACKER's LinkedIn Ambassador campaign provides employees worldwide with content that can be easily customized and distributed locally.
Distribution
Whether the content is in your head, on your laptop or in the cloud: it has to find its way to the customer. Which channel to use and when, as well as if automation helps, for example, is something we take a look at together.
Our experience: Development of distribution strategies, monitoring, analysis.
Whether the content is in your head, on your laptop or in the cloud: it has to find its way to the customer. Which channel to use and when, as well as if automation helps, for example, is something we take a look at together.
Our experience: Development of distribution strategies, monitoring, analysis.
