The Expert Next Door

Sanacorp Facebook Campaign

A Pharmacy just around the corner? Accessible 24/7? With home delivery? Competent advice included? Local pharmacies offer all of this. Naturally and sometimes unnoticed. That's why pharmaceutical wholesaler Sanacorp has launched a social media campaign to strengthen local pharmacies against competition from Internet pharmacies. With local ads. Informative, sympathetic, human: quite normal for us.

In line with the Facebook campaign, the participating pharmacies received matching POS equipment.

"Do you speak apothecary?" was a content element. Short films from real life show what is quite nomal for pharmacists. The landing page offers further campaign content.